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Top RLC Words News

Artificial Intelligence · United KingdomAI is incredible. Oh yes, I definitely use it. It’s revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad not to use it for your business in some form. But I the one thing I would absolutely never, no way, ever do is copy-paste-publish (C-P-P) what it produces (and not just because some of the…Read Article
What AI Can't Write and Why It Matters

United Kingdom · United KingdomHave you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business writing: the ways in which you get your readers to do something, and how to look critically at whether those Calls to Action (CTAs) are doing the job for you. Are they engaging the rig…Read Article
Have you ever done a Calls to Action Audit?
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