Ferrari Unveils First Electric Luce With Jony Ive Design Input
Rome, Italy
Ferrari/Reuters
What Happened
What Happened
Where Sources Agree
- arrows_inputFirst Electric Model Details: Reports consistently note Ferrari unveiled the Luce as its first fully electric car, with four electric motors providing over 1,000 horsepower, according to Ferrari officials.
- arrows_inputJony Ive Design Confirmed: Most outlets report that the Ferrari Luce was designed in collaboration with former Apple design chief Jony Ive and his creative collective LoveFrom, according to Ferrari and LoveFrom.
- arrows_inputFerrari Stock Declines: Most coverage notes Ferrari shares significantly dropped after the Luce unveiling; falling 8% on Milan's Borsa Italiana on Tuesday, according to multiple reports.
Where Sources Disagree
- arrows_outputFerrari Luce Electric Range: Ferrari states the Luce's electric range is over 500-530 kilometers (approximately 310-329 miles). However, some reports indicate the range is around 329-330 miles, with estimates as low as 280 miles.
- arrows_outputStock Price Drop: Some outlets report Ferrari shares dropped by 4-6% on the Milan or NYSE exchanges following the unveiling; however, other outlets state shares plunged by 8-8.4% on the Milan stock exchange.
- arrows_outputInterior Design Characterization: Ferrari and some outlets describe the Luce's interior as combining traditional luxury with modern tech and physical controls. However, car enthusiasts and critics find it 'pathetic,' 'tamer than a Kia,' or like 'baby's first dollhouse,' lacking Ferrari soul.
Timeline
October 01, 2026 Upcoming
Specs, pricing and delivery timetable: Ferrari set pricing at about €550,000 (roughly $640,000), quoted range figures above 500 km (around 329 miles), a 122 kWh battery with up to 350 kW fast‑charging, and output up to ~1,035–1,036 hp; the company said first customer deliveries are due to begin in the fourth quarter of 2026 with U.S. launch expected in the second quarter of 2027.
May 26, 2026
Market reaction and strategy shifts: Following the reveal, Ferrari shares fell (drops reported around 6% on Milan and declines in after‑hours New York trading) and the company reiterated it will keep producing petrol and hybrid models while having scaled back some electrification targets; Reuters reported plans for a second electric model were delayed to at least 2028.
May 25, 2026
Full Luce unveiled in Rome: On May 25, 2026 Ferrari unveiled the Luce in Rome: a four‑door, five‑seat, ground‑up electric grand tourer developed with LoveFrom that uses four motors (one per wheel), a 122 kWh battery and produces roughly 1,035–1,036 hp. The launch generated mixed reaction while underscoring Ferrari’s positioning of the Luce as a flagship EV addition rather than a replacement for petrol and hybrid models.
Perspectives and Debates
Was the Ferrari Luce's polarizing design a failure of brand judgment or a deliberate, intentional creative choice?
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Timeline
October 01, 2026 Upcoming
Specs, pricing and delivery timetable: Ferrari set pricing at about €550,000 (roughly $640,000), quoted range figures above 500 km (around 329 miles), a 122 kWh battery with up to 350 kW fast‑charging, and output up to ~1,035–1,036 hp; the company said first customer deliveries are due to begin in the fourth quarter of 2026 with U.S. launch expected in the second quarter of 2027.
May 26, 2026
Market reaction and strategy shifts: Following the reveal, Ferrari shares fell (drops reported around 6% on Milan and declines in after‑hours New York trading) and the company reiterated it will keep producing petrol and hybrid models while having scaled back some electrification targets; Reuters reported plans for a second electric model were delayed to at least 2028.
May 25, 2026
Full Luce unveiled in Rome: On May 25, 2026 Ferrari unveiled the Luce in Rome: a four‑door, five‑seat, ground‑up electric grand tourer developed with LoveFrom that uses four motors (one per wheel), a 122 kWh battery and produces roughly 1,035–1,036 hp. The launch generated mixed reaction while underscoring Ferrari’s positioning of the Luce as a flagship EV addition rather than a replacement for petrol and hybrid models.
