Published 1 month ago

Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Summary by Ground News

Zomato launched a delivery fleet that would deliver orders from restaurants that do not serve meat, fish or egg-based dishes. The move has sparked backlash from app-based workers unions, activists, and academics. Zomato CEO Deepinder Goyal said that the move was planned and rolled out in response to user feedback.

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The Hindu

To solve for dietary preference of 100% vegetarians, Zomato introduces a ‘pure veg’ fleet

The fleet will only deliver from “pure veg” restaurants which will now appear on a “Pure Veg Mode”, which will not list restaurants that serve meat. While reactions from vegetarians have been warm, union leaders, activists, and academics raised discrimination concerns.

1 month ago·India

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NDTV

Zomato Launches "Pure Veg Mode", CEO Steps Out To Deliver Orders

Food-delivery platform Zomato has launched a "Pure Veg Mode" for customers who have a 100 per cent vegetarian dietary preference. The "pure" vegetarian food would be delivered by the newly-launched "Pure Veg Fleet". The new fleet would sport a green uniform and delivery box in contrast to Zomato's trademark red t-shirts and bags. "India has the largest percentage of vegetarians in the world, and one of the most important feedback we've gotten fr…

1 month ago·New Delhi, India

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Hindustan Times

Zomato launches ‘pure veg mode’, dedicated vegetarian fleet. Deepinder Goyal steps out to deliver orders

Zomato boss Deepinder Goyal shared details of the ‘pure veg mode’ and ‘pure veg fleet’ that he launched today. He also stepped out to deliver a few orders.

1 month ago·New Delhi, India

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WION

Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Food delivery app Zomato rolled back 'pure-veg' mode of food delivery that was supposed to cater to customers with a 100 per cent vegetarian dietary preference. The mode of delivery, in which the delivery persons were supposed to wear green dresses, exclusively ensured the delivery of vegetarian food by the "pure veg fleet", and was identifiable by its green delivery boxes. It distinguished them from Zomato's signature red attire and bags.

1 month ago·Noida, India

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India Today

Zomato launches 'Pure Veg Mode, Pure Veg Fleet', CEO steps out for delivery

Zomato has launched a ‘pure veg mode’ and a ‘pure veg fleet’ for customers who have a 100 per cent vegetarian dietary preference.

1 month ago·India

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Moneycontrol

Deepinder Goyal reveals 'most important feedback' from vegetarians as Zomato launches 'Pure Veg Mode'

Zomato founder and CEO Deepinder Goyal said, 'Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet.'

1 month ago·India

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Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

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To solve for dietary preference of 100% vegetarians, Zomato introduces a ‘pure veg’ fleet

To solve for dietary preference of 100% vegetarians, Zomato introduces a ‘pure veg’ fleet

Zomato Launches "Pure Veg Mode", CEO Steps Out To Deliver Orders

Zomato Launches "Pure Veg Mode", CEO Steps Out To Deliver Orders

Zomato launches ‘pure veg mode’, dedicated vegetarian fleet. Deepinder Goyal steps out to deliver orders

Zomato launches ‘pure veg mode’, dedicated vegetarian fleet. Deepinder Goyal steps out to deliver orders

Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Zomato launches 'Pure Veg Mode, Pure Veg Fleet', CEO steps out for delivery

Zomato launches 'Pure Veg Mode, Pure Veg Fleet', CEO steps out for delivery

Deepinder Goyal reveals 'most important feedback' from vegetarians as Zomato launches 'Pure Veg Mode'

Deepinder Goyal reveals 'most important feedback' from vegetarians as Zomato launches 'Pure Veg Mode'

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