ZF LIVE Carmen Pătraşcu, Managing Director, Kantar Romania: Even in times of challenges, companies must continue to innovate, not cut investments in brands

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ZF LIVE Carmen Pătraşcu, Managing Director, Kantar Romania: Even in times of challenges, companies must continue to innovate, not cut investments in brands

Carmen Patraşcu, managing director of Kantar Romania, says many companies are thinking in this period of inflation and many challenges first of all to cut prices, make discounts, which is not necessarily bad, but it is imperative not to leave aside long-term investment in brand. "I have to continue experimenting, I have to think about how not to cut the brand," Carmen Patraşcu told ZF Live.