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Get Sweats Like Young Miko, Shop the Loungewear Sets From Gap's Latest Musical Campaign
Gap's Spring 2026 campaign features Puerto Rican rapper Young Miko in a full Spanish-language music video with 26 Latin dancers, highlighting GapSweats and cultural storytelling.
- On Tuesday , Gap launched its Spring 2026 campaign as a three-minute music-video-style ad starring Young Miko, Billboard exclusively announced.
- After hiring Pam Kaufman in January, Gap framed its effort as part of a broader Fashiontainment push to embed music and culture into marketing, Fabiola Torres said.
- Featuring choreography by Zoi Tatopoulos, the ad was directed by Bethany Vargas, shot by Olivia Malone, with 26 dancers wearing GapSweats in a minimal white studio.
- The campaign marks a first for Gap as its first ad entirely in Spanish and first with Young Miko as the openly queer Latina face, with Gap executives citing nine consecutive quarterly comparable sales gains.
- Timed with recent Latin-music momentum, the campaign will roll out across Gap's global channels—including digital, social, in-store, billboards, and YouTube—and precedes Gap's first Coachella attendance in April.
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11 Articles
11 Articles
Young Miko Leads Gap’s First Spanish-Language Campaign
Gap has unveiled its spring 2026 campaign with Young Miko at the center, marking the brand’s first campaign presented in Spanish. The rollout pairs the Puerto Rican artist with a new visual built around a refreshed version of her track WASSUP, tying music, movement, and casual style into one launch. In the campaign, Young Miko appears alongside a cast of mostly Latin dancers, with choreography and styling designed to reflect comfort and personal…
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Total News Sources11
Leaning Left2Leaning Right1Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 29%
C 57%
14%
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