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‘You don’t need to be an influencer to think like a creator’
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Ragan CommunicationsReposted by 
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PR Daily‘You don’t need to be an influencer to think like a creator’
Live coverage from Ragan’s Future of Communications Conference. Communicators are already creators, whether they recognize it or not. While perhaps they don’t have the breezy, “what’s up chat, smash that like button!” persona many influencers are known for, the key skills and competencies one needs to reach modern audiences are the same that influencers have […]
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