For almost two decades, the Golden Ball was marked by a rivalry that seemed unrepeatable. Lionel Messi and Cristiano Ronaldo won 13 awards between them and transformed an individual prize into one of the biggest commercial showcases of the world sport. Their influence went beyond the playing grounds: raised advertising value [...] La entrada Yamal y Rodri, Putellas y Guijarro: la noche del Balón de Oro para España aparece primero en Forbes Españ…