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Yamagata's "Treasure," Cherries, Are Experiencing a Bumper Crop for the First Time in Three Years, but Prices Are Plummeting. This May Be Due to Consumers Moving Away From Purchasing Them as Gifts.
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Cherries are a symbol of Yamagata Prefecture. After two years of poor harvests, this year saw a bumper crop exceeding 10,000 tons. The prefecture's "Cherry Fruiting Campaign" has borne fruit, but the market is experiencing a reversal, with prices plummeting due to oversupply.
·Japan
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