Published 20 hours ago

Yahoo Identity Solutions Extends Publisher Availability To Provide Publishers Better ROI

Summary by B&T

Yahoo has announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi Advertising, Magnite, and PubMatic. This enables more of a publisher’s hard-earned audiences to be recognised by more demand, […]

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Yahoo Identity Solutions Extends Publisher Availability To Provide Publishers Better ROI

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