Xbox Confirms Big Factor in Project Helix Launch Timeline

Xbox Confirms Big Factor in Project Helix Launch Timeline

Asha Sharma hasn’t been shy when it comes to talking about Project Helix since she took over at Xbox and her latest chat about the upcoming console has confirmed a major factor in determining when the Helix will be ready to ship. Memory Costs Will Impact Project Helix Pricing and Availability Screenshot: Microsoft Xbox’s Project Helix is still in the codename phase of its slow reveal, but that hasn’t stopped Asha Sharma from hyping up the hardwa…

Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix

Xbox boss Asha Sharma has admitted that the ongoing memory shortage crisis will likely impact the price point of its next hardware iteration.

Xbox's Asha Sharma Warns Memory Crisis Will Drive Up Project Helix Pricing and Availability

Asha Sharma has been extremely active since she officially replaced the now-retired Phil Spencer at Xbox in late February. One of her earliest moves was discontinuing the "This Is an Xbox" marketing campaign, which had been widely mocked by fans. More significantly, she formally dismantled the Microsoft Gaming identity in favor of a unified Xbox-first structure, with Microsoft plastering the "Return of Xbox" slogan on its office walls. On April …

Microsoft admits the RAM shortage is posing a threat to the Helix price tag

We don't know when Xbox's Project Helix will be released, but there are widespread rumours that it will be in 2027, while others claim 2028. Given how frequently Microsoft is already talking about its hardware though, next year seems the most likely option. That said, many fear it'll cost an arm and a leg after all the talk of incredibly high performance, even though Xbox head Asha Sharma recently stated that "Xbox will be built to be affordable…

Xbox boss explains memory crisis impact on Project Helix

Xbox has acknowledged that the ongoing memory crisis has affected its next console