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Xbox Rebrands To XBOX, Gamers Had Plenty To Say

Microsoft / XBOX Asha Sharma isn’t done reshaping Xbox’s image. Taking to her X (formerly Twitter) account, Sharma announced a HUGE change to the company’s branding. Xbox is dead; it’s now XBOX. Yes, we are dead serious. When you say the company’s name, make sure it’s in all caps. Sharma dropped a poll asking her followers if they preferred “Xbox” or “XBOX,” with the latter coming out on top two-to-one. The company quickly changed the name on it…
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The changes around Xbox continue and now the new CEO Asha Sharma changes the brand name!

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After a fan vote, Xbox has officially changed its name to XBOX in block letters.

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After a short survey, the new Xbox boss Asha Sharma changed the name of the console - at least on Twitter.

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Microsoft's gaming division is currently a cause for concern. The current console generation, the Xbox Series X|S, launched with high expectations that have not been met. Instead, Sony's PlayStation division has been able to expand its market dominance. Meanwhile, the leadership carousel has shifted... Read the article: Gaming Revolution: Microsoft renames Xbox to XBOX Where you can follow us: Facebook, Reddit, Google News, X, Threads Want to s…

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Pure Xbox broke the news on Sunday, May 17, 2026.
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