Elon Musk’s X Launches NFL Gametime on X

Elon Musk’s X Launches NFL Gametime on X

NEW YORK—Elon Musk’s social media platform X has launched "NFL Gametime on X," a new fan experience that brings real-time scores and stats, official team content, news, creators and the ongoing NFL conversation together into a single destination that is integrated throughout the platform.“For years, X has been a key platform for NFL fans to connect, react and engage around every NFL moment,” said Brent Lawton, vice president of media strategy an…

X and the NFL have teamed up to launch a dedicated football feed

The NFL's long-standing partnership with Twitter (and now X) is continuing this season.

X Launches ‘NFL Gametime,’ a Football Feed Placed Alongside ‘For You’ and ‘Following’

X will really mark the spot for NFL content. The social-media outlet is launching “NFL Gametime,” a new project that offers an NFL feed weaving data, news and creators into the overall user experience. X users can choose to put the new topic-focused stream alongside mainstay feeds like “For You” and “Following.” The stream will be available from season kickoff through the end of the 2027 Super Bowl. The move is seen not only as a way to court s…

X launches NFL Gametime, an integrated NFL feed and hub featuring live data, scores, statistics, creator content, and more through to the 2027 Super Bowl (Brian Steinberg/Variety)

Brian Steinberg / Variety: X launches NFL Gametime, an integrated NFL feed and hub featuring live data, scores, statistics, creator content, and more through to the 2027 Super Bowl  —  X will really mark the spot for NFL content.  —  The social-media outlet is launching “NFL Gametime,” a new project that offers …