WRAP launches Sky-backed ‘Rescue Me’ TV campaign

Global environmental action NGO WRAP brings recycling to life with ‘Rescue Me’ TV campaign, backed by Sky Media

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, 'Rescue Me, Recycle', airing across Sky channels from the 13 th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources. - - Despite strong intent, recycling behaviours remain inconsistent. WRAP'…

WRAP targets TV audience with ‘Rescue Me’ behaviour change campaign

MRW WRAP targets TV audience with ‘Rescue Me’ behaviour change campaign Adverts will aim to use empathy to drive widescale behaviour changes around household recycling after securing funding through the Sky Zero Footprint FundWRAP targets TV audience with ‘Rescue Me’ behaviour change campaign Daniel Bosley

WRAP launches circular economy and recycling adverts on Sky TV

New TV adverts from WRAP are set to begin across Sky channels as part of its new ‘Rescue Me, Recycle’ campaign. WRAP secured £200,000 in advertising through Sky Media’s Sky Zero Footprint Fund, which provides £2 million in media value to support organisations driving environmental change. Produced with creative agency Among Equals, the ‘Rescue Me, Recycle’ campaign aims to improve people’s confidence in what to recycle and how to do so, which is…

WRAP launches Sky-backed ‘Rescue Me’ TV campaign

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing now across Sky channels. The campaign aims to inspire people to recycle more and accelerate the shift towards a better use of resources. Despite strong intent, […]