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World's oldest model village allows first major brand takeover ahead of centenary
The campaign is raising funds for upkeep and charitable work, and model village content has drawn more than 1.3 billion social media views this year.
- Bekonscot Model Village in Beaconsfield has introduced advertising for itsu Jumbo Spring Rolls across its 1.5-acre site, marking a modern update for the world's oldest model village ahead of its 100th anniversary.
- Funds raised from the campaign will support the historic attraction's ongoing upkeep and charitable work as it approaches its centenary celebrations, marking its first major advertising partnership in nearly a century of operation.
- The campaign features a 222cm-long advertising run around the football pitch, miniature posters at the railway station, and a miniature recreation of internet sensation Gordon Hill, the Wealdstone Raider, positioned beside the model pitch.
- An itsu spokesperson said the brand's "playful use of scale" felt like a natural fit for the miniature world that generations of visitors have enjoyed since the village opened in 1929.
- Model village content has generated more than 1.3 billion views on social media in the year to date, reflecting Britain's enduring fascination with miniature attractions and their appeal across digital platforms.
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43 Articles
43 Articles
GlasgowWorld+42 Reposted by 42 other sources
World's oldest model village allows first major brand takeover ahead of centenary
Bekonscot Model Village and Railway has introduced miniature adverts for a food brand in a rare break from tradition, helping raise funds for maintenance and charitable work as it approaches its 100th anniversary.
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Total News Sources43
Leaning Left2Leaning Right0Center37Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
95% Center
C 95%
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