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Published 23 days ago

Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers

  • The NCAA Women's Basketball Tournament final game broke records with 18.7 million viewers, making it the most-watched ever, as stated by ESPN Chairman Jimmy Pitaro.
  • South Carolina defeated Caitlin Clark-led Iowa in the championship, attracting the most viewers since 2019 for any basketball game.
  • Women's sports saw remarkable growth in 2023, with Deloitte predicting over $1 billion in revenue, a 300% increase from three years prior.
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The GuardianThe Guardian

Women’s NCAA title game was most watched basketball broadcast since 2019

South Carolina-Iowa averaged 18.7m viewers on ABC and ESPNChampionship showdown peaks at 24m viewers on SundaySouth Carolina’s victory over Caitlin Clark and Iowa in Sunday’s women’s NCAA championship game had a preliminary audience average of 18.7 million on ABC and ESPN. The only sporting events in the US to draw a bigger TV audience since 2019 have been American football, the World Cup and the Olympics.The audience numbers are expected to inc…

23 days ago·London, United Kingdom
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Associated Press NewsAssociated Press News

Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers

The women’s NCAA championship game drew a bigger television audience than the men’s title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina

23 days ago·United States
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USA TodayUSA Today

South Carolina-Iowa NCAA championship game smashes TV ratings record for women's basketball

The women's national championship game between South Carolina and Iowa smashed the TV ratings record for most watched women's college basketball game.

24 days ago·United States
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abc Newsabc News

NCAA men's final sees viewership increase over 2023, but not enough to outdraw women's title game

For the first time, the NCAA women’s basketball championship outdrew the men

23 days ago·United States
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CNNCNN

South Carolina-Iowa title game shatters women’s college basketball ratings record

The ratings record for a women’s college basketball game just got shattered – again.

24 days ago·Atlanta, United States
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The Washington PostThe Washington Post

NCAA women’s title game sets ratings record, capping historic run

Sunday’s victory by South Carolina over Iowa for the national championship set a viewership record for women’s basketball with 18.7 million viewers, making it the most-watched women’s basketball game ever.

24 days ago
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