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Woman orders $66 gown online. What arrived was 'unwearable'

The Better Business Bureau says artificial intelligence is helping deceptive sites mimic legitimate stores, while nearly 9 in 10 scam victims report losing money.

  • Borho purchased a $66 dress online that arrived looking unwearable, resembling an inexpensive T-shirt rather than the fitted garment with delicate pink bouquets advertised.
  • Artificial intelligence now helps deceptive sellers create polished storefronts, product images, and reviews quickly, making online advertisements increasingly difficult for shoppers to distinguish from legitimate retailers.
  • The Better Business Bureau recently investigated The Paw Parent, a dog supplement seller claiming a Kansas City address, but investigators found no sign of the business at that location.
  • Online purchase scams accounted for about 30% of reports to the BBB's Scam Tracker last year, with nearly 9 in 10 people who reported such scams saying they lost money.
  • Josh Planos of the BBB advises holiday shoppers to verify who operates a storefront before paying, recommending they double-check URLs, search for physical addresses, and confirm sellers on the BBB.
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Woman orders $66 gown online. What arrived was 'unwearable'

It used to be fairly easy to spot a fake retail website, with misspellings, and links that go nowhere. But thanks to AI, it's easy to order a gorgeous outfit... only to learn you were ripped off.

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KBZK broke the news on Monday, November 9, 2026.
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