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Woman orders $66 gown online. What arrived was 'unwearable'
The Better Business Bureau says artificial intelligence is helping deceptive sites mimic legitimate stores, while nearly 9 in 10 scam victims report losing money.
Borho purchased a $66 dress online that arrived looking unwearable, resembling an inexpensive T-shirt rather than the fitted garment with delicate pink bouquets advertised.
Artificial intelligence now helps deceptive sellers create polished storefronts, product images, and reviews quickly, making online advertisements increasingly difficult for shoppers to distinguish from legitimate retailers.
The Better Business Bureau recently investigated The Paw Parent, a dog supplement seller claiming a Kansas City address, but investigators found no sign of the business at that location.
Online purchase scams accounted for about 30% of reports to the BBB's Scam Tracker last year, with nearly 9 in 10 people who reported such scams saying they lost money.
Josh Planos of the BBB advises holiday shoppers to verify who operates a storefront before paying, recommending they double-check URLs, search for physical addresses, and confirm sellers on the BBB.