US EditionRALPH LAUREN FRAGRANCES ANNOUNCES USHER AS THE NEW FACE OF RALPH'S CLUB NEW YORK
NEW YORK CITY, JUL 16 – Usher becomes the face of Ralph Lauren's first music star fragrance campaign with Ralph's Club New York Eau de Parfum, targeting younger consumers and embodying modern masculinity.
- On July 16, 2025 in New York City, Ralph Lauren Fragrances unveiled Ralph's Club New York Eau de Parfum featuring Usher.
- Last year’s Polo 67 Eau de Toilette became a hit, prompting Ralph Lauren Fragrances to embrace a more daring chapter and add an eau de parfum version this year.
- The eau de parfum blends blackcurrant, bergamot, vanilla and sandalwood, and Finaz de Villaine said the rollout will lean into TikTok behind-the-scenes.
- Piper Sandler and Boston Consulting Group surveys show strong teenage-boy appeal, and Charles Finaz de Villaine called it “our most ambitious launch in years.”
- Looking ahead, Ralph Lauren aims to engage both men and women across age groups, with Finaz de Villaine saying the campaign will target Millennial, 30-plus men while appealing across generations.
15 Articles
15 Articles
RALPH LAUREN FRAGRANCES ANNOUNCES USHER AS THE NEW FACE OF RALPH'S CLUB NEW YORK
NEW YORK, July 16, 2025 /PRNewswire/ -- Ralph Lauren Fragrances announces global music icon and award-winning artist USHER as the face of the new Ralph's Club New York Eau de Parfum. This groundbreaking partnership marks USHER's first fragrance campaign and Ralph Lauren Fragrances' first partnership with a major award-winning music star, celebrating New York City, where icons of style and culture meet. Crafted for the true maverick of style, the…
Chris Brown Unveils Snippet Sampling The Usher “Nice & Slow”
Chris Brown sparked renewed buzz in the R&B world this week after previewing a new track on Instagram that samples Usher’s 1997 classic “Nice & Slow.” The 15-second clip, posted without a title or release date, quickly circulated online, reigniting discussion about Brown’s continued influence and his deep archive of unreleased music. The snippet features Brown’s vocals gliding over a modernized interpolation of Usher’s iconic slow jam. Rather th…
Usher Announced As Face of Ralph's Club New York
Ralph Lauren Fragrances has announced a new chapter with the unveiling of global music icon and eight-time Grammy Award winner USHER as the face of its latest scent, Ralph’s Club New York Eau de Parfum. This marks the award-winning artist’s first-ever fragrance campaign and the brand’s first fragrance partnership with a major music star — a celebration of style, culture, and the spirit of New York City. Crafted for the true maverick of style, Ra…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
