US EditionSouth Koreans Go Cuckoo for 'Dubai-Style' Cookies
Searches for Dubai-style pistachio cookies rose over 20-fold in three months, driving raw material price surges and early-morning queues nationwide, fueled by K-pop endorsements.
- Over the last three months, online searches for Dujjonku cookies surged more than twenty-fold and food delivery app orders jumped 1,500 times, Naver data show.
- Springboarding off a global craze, K-pop endorsements, including Jang Won-young of IVE, helped fuel interest in 'Dubai chocolate', a pistachio-filled bar layered with kadaif.
- To make them, cafes melt marshmallows and mix chocolate, fill portions with pistachio cream and kadaif, while pistachio prices surged fourfold and kadaif costs doubled.
- Customers have lined up in the early hours despite bitter winter, with convenience stores repeatedly selling out and purchase limits set at two cookies priced at 6,500 won .
- The trend is spreading abroad via social platforms, with hashtag 'dubaichocholate' drawing over 329 million views on Xiaohongshu as sushi and traditional Korean restaurants start selling the cookies.
42 Articles
42 Articles
South Koreans go cuckoo for ‘Dubai-style’ cookies
SEOUL (AFP) : Chewy, crunchy and not-too-sweet, round, chocolatey “Dubai-style” cookies have become the must-have dessert in South Korea — with the rush for the snacks even prompting the Red Cross to offer them as a draw for blood donors. Springboarding off a global craze for “Dubai chocolate” — a pistachio-filled chocolate bar layered with fine shredded pastry known as kadaif — and fuelled by K-pop endorsements, “Dujjonku” have become a phenome…
[Digital Daily Reporter Yoo Chae-ri] CU, a convenience store chain operated by BGF Retail, has raised the prices of its "Dubai Chewy" dessert products. According to industry sources on the 19th, CU raised the price of its "Dubai-Style Chocolate Cookies" by 700 won, from 3,600 won to 4,300 won. This represents a 19.4% increase. The "Dubai Chewy Macaron" also saw a 15.6% price increase, from 3,200 won to 3,700 won, and the "Dubai Chewy Rice Cake" …
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