Why Trademarking Your Face Isn’t a ‘Silver Bullet’ Against Deepfakes

Why trademarking your face isn’t a ‘silver bullet’ against deepfakes

Taylor Swift, Jeremy Clarkson, and Cole Palmer are among the famous names trademarking their faces in a bid to crack down on deepfakes. Nicole Wootton-Cane speaks to experts who say while it may offer some protection, it isn’t a ‘silver bullet’ for keeping your likeness safe from AI dupes

Taylor Swift's move to trademark likeness faces uphill battle

Save (0) Please login to bookmarkClose Username or Email Address Password Remember Me Pop star Taylor Swift’s move to trade mark her voice and likeness is unlikely to succeed but it shows a major gap in regulating works created using artificial intelligence, experts say. Subscribe to Lawyerly to access this article.Already a subscriber? Username or Email Address Password Remember Me Lost your password? The p…

Why trademarking your face like Taylor Swift isn’t a ‘silver bullet’ against deepfakes

In 2024, Jeremy Clarkson’s face featured in a series of social media adverts which depicted the former Top Gear host extolling the virtues of a …