Why Is Kim Jones Launching His Eponymous Brand in Hong Kong?
The label will use Japanese production and Italian leather goods, with broader Asia retail plans and a considered price point, the brand said.
- Designer Kim Jones is launching a signature label debuting in fall 2027, with designs predominantly made in Japan and leather goods from Italy. The collection releases online mid-2027, followed by a store opening at Central Yards in Hong Kong next October.
- After leaving Fendi and Dior Homme in 2024 and 2025 respectively, Jones pivoted toward Asia, seeking new consumer bases and cultural exchange. He stated in an October 2025 interview that "Asia is the future," reflecting his long-held conviction.
- The collection features "a broader wardrobe unrestricted by traditional categories" with "versatility at its core," offering fluid, genderless designs. Jones intends to price items at "a considered price point," utilizing local craftsmanship from both regions.
- While Hong Kong has traditionally served as a financial hub rather than a fashion capital, recent initiatives like the Hong Kong Fashion Fest are fostering a growing local creative scene. This supports Jones's retail strategy in the region.
- Jones joins other Western fashion designers capitalizing on Eastern opportunities: Francesco Risso, former creative director of Marni, became creative director for GU, while Chinese brand Icicle hired former Gucci designer Sabato de Sarno.
15 Articles
15 Articles
After an impressive career at the biggest fashion houses, the British designer is preparing to open a new, more personal chapter in his career.
Why is Kim Jones Launching His Eponymous Brand in Hong Kong?
After an illustrious career designing for Louis Vuitton, Dior, and Fendi, Kim Jones is launching his eponymous brand via a standalone store at Hong Kong’s anticipated harborfront development, Central Yards.
Designer Kim Jones Will Launch a Signature Label Made in Japan, and a Store in Hong Kong in 2027
The former artistic director of Dior Men is moving on and embracing his love of Asia with a new clothing and accessories label, and a first store set to open at Central Yards in Hong Kong in October 2027.
Twenty months after his departure from Dior, Kim Jones announces his own brand, based in London. First collection for autumn-winter 2027, production in Japan, leather goods in Italy and first shop in Hong Kong in October 2027. This article Kim Jones launches his own brand: Japan for workshop, Hong Kong for showcase est apparu en premier sur Luxe.net : Le magazine du Luxe et du savoir-vivre.
Two years after his dior out Kim Jones no longer makes any compromises. Production in Japan, flagship store & fair prices: We already know that.
Coverage Details
Bias Distribution
- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
