Why CRM 3.0 is coming – and what it means for commerce marketing

Industry-Specific CRM: 4 Powerful Benefits for Small Businesses

A decade ago, CRM systems were common for companies with sales departments. Today, even small businesses need a CRM system, but we are talking about a specialized solution, not a universal model. So it is necessary to pay attention to vertical CRM systems. They are specifically designed for certain niches to provide targeted, not abstract, solutions. Why do you need them? To get a tool that will allow you to work faster and smarter. So, if you w…

For years, CRM has been seen as a commercial database: a structured directory where to record contacts, businesses, deals and re-launches. A reporting tool for managers, an input tool for commercials, it was more often forced than chosen. This time is over. The evolution of usages, ... Article Why CRM should become a co-driver, not just an address book appeared first on FRENCHWEB.FR.

Why CRM 3.0 is coming – and what it means for commerce marketing

The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will deliver hyper-personalized experiences, foster deeper loyalty and create a seamless convergence between customer relationships and commerce.