Published 27 days ago

Why Coca-Cola's 'New Coke' Flopped

Summary by HISTORY

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

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Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

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