Why Buc-ee's has been suing over logos, mascots recently

Buc-ee’s Takes Logo Battle to Beavercreek

BEAVERCREEK, Ohio—Buc-ee’s has built a growing empire on sprawling convenience stores with 100-plus gas pumps, spacious and clean bathrooms, brisket and jerky, and a cartoon beaver mascot that enthusiasts hail as a folk hero. The Texas-based chain has a track record of aggressively defending its trademarks, filing legal action against businesses it says use similar names, logos, or branding that have beavers and other cartoon mascots. Its most r…

Why Buc-ee's has been suing over logos, mascots recently

Buc-ee's recently sued a small business in Ohio, accusing the decades-old brand of having a logo that too closely resembles its own. It's just the latest lawsuit the company has brought against small companies.

What we learned about Buc-ee’s trademark fights with 2 Ohio businesses

CLEVELAND, Ohio — Buc-ee’s has been operating in Ohio for only four months, but two Ohio convenience-store businesses are already defending their names and mascots against federal trademark lawsuits from the Texas travel-center chain.