Why Apple stock may thrive even if the next iPhone costs much more
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2 Articles
Why Apple stock may thrive even if the next iPhone costs much more
Apple’s next iPhone could become more expensive, but the company’s new leasing programme may help customers absorb the increase and protect demand. Morgan Stanley analyst Erik Woodring estimates that iPhone 18 models could cost as much as $200 more as rising memory and storage expenses squeeze hardware margins. Apple has not confirmed any increase. Yet Apple Upgrade, its US leasing programme operated through Klarna, lets customers spread the cos…
With regard to the iPhone announcements expected for the coming month, it is hardly a question of whether Apple is increasing prices. More exciting is the increase in prices for the new devices. The quarterly figures at the end of last week are likely to have removed the last doubts about this. In the wake of this, Apple CEO Tim Cook confirmed once again that the tense supply situation in the component sector is continuing. Apple is particularly…
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