Brazilian Lawmaker Andre Janones, Lula's Social Media 'General'
35 Articles
35 Articles
Janones assumed the figure of “general” of this fictional army to lead the mass of followers.
André Janones and his relentless digital strategy led to the victory of Lula da Silva, president of Brazil. In SDP news we share some information about him.
Janones, who was wearing a shirt from the Brazilian football team, smiled and hugged Luiz Inácio Lula da Silva. At 42 years old, this legislator for the populous state of Minas Gerais took on a challenge that seemed impossible: to reverse Bolsonaro's favoritism after his victory in the first round of the presidential elections, something that no candidate had achieved after the end of the dictatorship in 1985. To this end, this jovial deputy and…
Their social media militancy was consolidated with the creation of the WhatsApp channel ‘Ejército de Lula’.
The congressman created a WhatsApp channel that went from 60 billion to 11 million users in a few days after the first round.His digital tool helped mobilize three million abstentionists and proved decisive for the president's victory.
A former bus conductor has created an army of 10 million followers on WhatsApp to boost Lula's campaign
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