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While Hot Wheels Accelerates and Becomes Mattel's Strongest Brand, Barbie Loses Speed and Plummets Its Billing
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CORTESY: MATTEL Hot Wheels became one of Mattel's main growth engines during the second quarter of 2026, in a period marked by the company's increased sales, but also by a strong pressure on its margins and profits.The performance of the vehicle brand contrasted especially with Barbie, which recorded a double-diite drop in its worldwide turnover. READ ALSO.
·Mexico City, Mexico
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