US EditionAdults less active on social media and fewer believe it’s good for you
Ofcom said 54% of U.K. adults now use AI tools, while the share of social media users who post or comment fell to 49% from 61% in 2024.
- In research published Thursday, Ofcom found that British adults are becoming more passive on social media, with active posting and commenting dropping to 49 percent from 61 percent in 2024.
- As social media engagement declines, more than half of U.K. adults now use AI tools such as ChatGPT, Copilot, or Gemini, with adoption particularly driven by younger users.
- Fewer users view platforms as beneficial for mental health, with only 36 percent agreeing, down from 42 percent, while 60 percent of internet users encountered at least one negative experience.
- Under the Online Safety Act, tech firms must now complete over 70 risk assessments for the "largest and riskiest" platforms, which will become public by the end of this year.
- Public sentiment regarding digital benefits is shifting, as only 59 percent of people believe the benefits of being online outweigh the risks, marking a significant decline from 72 percent last year.
10 Articles
10 Articles
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research published by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives. Ofcom’s annual Adults’ Media Use and Attitudes and Adults’ Media Lives research reports tracked trends in the nation’s media habits and online behaviours over the last 12 months. […]
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