When Buying Food Online Seemed Like Science Fiction: 25 Years of Capraboacasa

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In 2001, when online shopping was still a novelty and many were wary of buying food online, Caprabo opened the first online supermarket in Spain. A pioneering initiative that anticipated the transformation of consumer habits and that, 25 years later, is part of the daily life of many households. What was an innovation at the time has become an alternative to in-person shopping, especially for people with little time or difficulty getting around.