What’s in a (rideshare company) name?

MinnPost

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High Factuality

What’s in a (rideshare company) name?

With the looming prospect that Uber and Lyft will leave the Minneapolis market, riders and drivers alike will soon need alternative transportation. Thankfully, several individuals and companies have announced plans to fill the void both rideshare giants will leave, but these replacement services will need help getting their operations up and running.The very first step that these companies must take is to think of a name and the right branding. …