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What to know about whey protein powder prices, potential shortages and alternatives
The U.S. Department of Agriculture says some suppliers are sold out for the year as WPC 34% prices rise about 20% in six months.
America's protein obsession is colliding with supply chain realities as whey protein shortages drive prices higher. Some suppliers are already sold out for the remainder of the year, according to the U.S. Department of Agriculture.
Because whey is a byproduct of cheese-making, processors cannot simply ramp up production to meet demand. Agricultural economist Leonard Polzin at the University of Wisconsin-Madison reported WPC 34% prices rose about 20% over the past six months, while high-protein stocks fell 7% year-over-year.
Canada-Based HelloAmino faces rising costs for whey isolate that are 50 per cent higher than previous supplies. Founder Aelie Swift noted the new ingredient dried out the company's 30 high-protein baking mixes due to different processing methods.
Manufacturers are testing alternatives like soy, pea blends, and milk protein concentrate to maintain production. Nate Donnay, director of dairy market insight at StoneX Group, noted milk protein concentrate offers a cheaper substitute, though it is not a one-for-one replacement.
Retail shelves may see price increases in 12 to 18 months as ingredient costs typically take time to emerge. Scott Dicker, head of research and insights at Spins, questioned whether the industry has hit "peak protein" after prices rose 32 per cent over four years.