What growing restaurant chains are doing differently in local digital marketing
SOCi.ai found expanding brands score 62 out of 100 in local visibility, while contracting chains average 47 and lag in AI, search and social.
- Expanding restaurant chains like Culver's, Texas Roadhouse, and Nothing Bundt Cakes are outpacing legacy heavyweights including Wendy's, Papa John's, Denny's, and Pizza Hut, achieving a visibility score of 62 out of 100 compared to 47 for contracting competitors, according to SOCi.
- With 37% of consumers starting searches using AI, visibility in artificial intelligence platforms is becoming increasingly important; expanding chains appear in about 20% of ChatGPT queries versus roughly 3% for contracting brands, a nearly sevenfold gap.
- Dominating traditional search, expanding chains appear in Google's local 3-Pack for 35.3% of tracked searches; they also respond to 72.4% of Google reviews, significantly outpacing the 43.6% response rate managed by contracting chains.
- While 43.3% of brands still use 'waterfall posting' to push corporate content to every location, localized posts generate 71 times more engagement, allowing growing chains to earn a 3.45% engagement rate versus 0.13% for contracting brands.
- Digital visibility acts as a real-time health check for multilocation brands, with successful chains treating search accuracy, review responses, and local social content as core to their ongoing operational strategy rather than separate initiatives.
12 Articles
12 Articles
What growing restaurant chains are doing differently in local digital marketing - The Mexico Ledger
What growing restaurant chains are doing differently in local digital marketingRestaurant chains are falling into two camps: those that are expanding and those that are contracting. On one end, growth-driven brands like Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations; on the other, legacy heavyweights including Wendy’s, Papa John’s, Denny’s, and Pizza Hut are closing locations. While inflation, changing t…
What growing restaurant chains are doing differently in local digital marketing - Seward Independent
What growing restaurant chains are doing differently in local digital marketingRestaurant chains are falling into two camps: those that are expanding and those that are contracting. On one end, growth-driven brands like Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations; on the other, legacy heavyweights including Wendy’s, Papa John’s, Denny’s, and Pizza Hut are closing locations. While inflation, changing t…
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What growing restaurant chains are doing differently in local digital marketing
SOCi.ai reports that growing restaurant chains like Culver's are enhancing local digital marketing, with better AI visibility and social engagement.
What growing restaurant chains are doing differently in local digital marketing - Stateline Publications
What growing restaurant chains are doing differently in local digital marketingRestaurant chains are falling into two camps: those that are expanding and those that are contracting. On one end, growth-driven brands like Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations; on the other, legacy heavyweights including Wendy’s, Papa John’s, Denny’s, and Pizza Hut are closing locations. While inflation, changing t…
What growing restaurant chains are doing differently in local digital marketing - Hillsboro Sentry Enterprise
What growing restaurant chains are doing differently in local digital marketingRestaurant chains are falling into two camps: those that are expanding and those that are contracting. On one end, growth-driven brands like Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations; on the other, legacy heavyweights including Wendy’s, Papa John’s, Denny’s, and Pizza Hut are closing locations. While inflation, changing t…
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