US EditionWelsh language signs spotted in Helston Tesco in Cornwall
Tesco apologised and removed bilingual signs using Welsh instead of Cornish in Helston after customers and councillors highlighted the language error.
- At the Helston store, Tesco apologised and removed incorrect bilingual signs after shoppers spotted Welsh-language labels and reported them to staff.
- Labels intended to reflect a local language used Welsh terms such as 'bwyd môr' and 'tatws melys' instead of Cornish equivalents like 'boos mor' and 'aval dor melys', with meat and fish signs also mislabelled.
- Councillor Loveday Jenkin, Cornwall councillor, welcomed bilingual signs but insisted they be in 'Cornish not Welsh', while Dr Garry Tregidga said locals would help produce correct Cornish signage.
- Campaigners said the mistake highlights an opportunity for supermarkets to support Cornish, and Cornwall councillors treated the error with good humour while noting more Cornish on signs.
- Legal protections position Cornish alongside Welsh and Gaelic under European Charter protections and UK government recognition, with the 2021 census recording more than 100,000 Cornish and about 400 advanced speakers.
11 Articles
11 Articles
Tesco store stuns locals by putting up Welsh signs – 200 miles outside Wales
The incident occurred at the Helston branch, over 200 miles from north Wales by road, leaving customers bemused by the unexpected change. The supermarket said it would rectify the mistake by removing the incorrect signs
Cornwall Live
Tesco leaves Cornwall shoppers baffled after putting up signs in Welsh
Shoppers were left baffled after they saw Welsh signs in a Cornish supermarket, but many have come out offering support to the supermarket, even offering to help with the new signage
Tesco issues apology after putting up Welsh signs... in Cornwall supermarket
Tesco has apologised for putting up Welsh bilingual signs in a Cornwall supermarket.A branch in Helston raised signs directing shoppers towards "psygod and tatws melys" - Welsh for fish and sweet potato.Councillor Loveday Jenkin, a leading member of Cornish nationalist party Mebyon Kernow, said she was pleased Tesco put up bilingual signs.She then jabbed: “But it would have been more exciting if they had been in Cornish rather than Welsh.” TREND…
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