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Weak Customer Retention Quietly Threatens Ghana's Small Businesses
Summary by News Ghana
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Weak Customer Retention Quietly Threatens Ghana's Small Businesses
NewsGhana, Latest Updates and Breaking News of Ghana, News Ghana, https://www.newsghana.com.gh/weak-customer-retention-quietly-threatens-ghanas-small-businesses/Ghana’s small businesses dominate the economy but many fail within a few years, and analysts increasingly point to a quiet culprit beyond finance and costs: poor customer retention. Small and medium enterprises (SMEs) make up roughly 92 percent of registered businesses in Ghana and contr…
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