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‘We don't do this hair': The growing demand for Afro-textured hair care and salons in Korea

Summary by The Korea Times
The first time Senegalese model Brigitte Ciss walked into a salon in central Seoul’s multicultural Itaewon neighborhood, she was told, “We don’t do this hair.” “It turned me off mainstream salons for good,” she told The Korea Times. Since then, she has built her own patchwork of stylists: a Korean-run Black hair salon in Itaewon for braids and silk presses, an African stylist for sew-ins and other protective styles and sometimes wigs sent by her…

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The Korea Times broke the news in Korea (the Republic of) on Friday, April 3, 2026.
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