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Published 13 days ago

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Summary by Adweek

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In...

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WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In...

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