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Wawa appoints former General Mills marketer as CMO

Doug Martin brings nearly 20 years of marketing experience from General Mills to lead Wawa's brand growth during its plan to reach 1,800 stores by 2030.

Summary by RetailWit
Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of an expansion phase.

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Wawa appoints former General Mills marketer as CMO

Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of an expansion phase.

Read Full Article
cstoredive.comcstoredive.com
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Wawa names new CMO

Doug Martin joins the convenience retailer from General Mills, where he served as chief marketing officer since 2021.

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RetailWitRetailWit

Wawa appoints former General Mills marketer as CMO – RetailWit

Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of an expansion phase.

Read Full Article
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cstoredive.com broke the news in on Wednesday, September 17, 2025.
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