Watching TikTok Videos and Instagram Reels Deactivates the Brain's Cognitive Control Network
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Watching Reels May Affect Brain Regions Linked to Focus, Study Finds
If you have ever opened Instagram for “just five minutes” and suddenly realised you have been scrolling for much longer, a new brain study may offer part of the explanation. Researchers found that short videos people enjoyed watching to the end were associated with reduced activity in two brain regions involved in cognitive control. The study, published in NeuroImage, used brain imaging to examine what happens as people freely watch short-form v…
Watching TikTok Videos and Instagram Reels Deactivates the Brain's Cognitive Control Network
An anonymous reader quotes a report from RathBiotaClan: Millions of people finish short video after short video every day; a new brain-scan study shows that the very act of finishing a clip they like temporarily quiets the brain regions that normally help them stay focused and weigh longer-term goal...
Consumo directs neural processing for immediate gratification and emotion, which can lead to excessive use
It is not a lack of will, it is biology. A new study published in NeuroImage reveals that, by watching short videos that we like, our brain literally "turns off" the stop button. The regions responsible for cognitive control reduce their activity, leaving us trapped.
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