“Trash”: Ole Miss Triggers LSU and 14 Other SEC Fanbases With Bold New Heisman Campaign at Las Vegas Sphere
Ole Miss expanded its Heisman campaign with a Sphere display after a Times Square billboard, highlighting 3,937 passing yards and 1,567 rushing yards.
- Starting August 30, Ole Miss showcased Heisman Trophy candidates Trinidad Chambliss and Kewan Lacy on the Las Vegas Sphere using the tagline "H6I5MEN." The promotion runs through the season opener against Louisville in Nashville.
- Quarterback Chambliss led the SEC with 3,937 passing yards and 30 total touchdowns in 2025, while running back Lacy set program records with 1,567 rushing yards and 24 rushing touchdowns during his breakout season.
- Ole Miss is utilizing the Las Vegas Sphere's 580,000-square-foot LED screen for national visibility. The university previously featured both players on a Times Square billboard in New York City on August 24.
- "Featuring our student-athletes on Sphere is a tremendous brand growth opportunity for Ole Miss," Ole Miss Athletics Director Keith Carter said. Carter emphasized positioning both players in the national Heisman Trophy conversation.
- The Rebels face Louisville in Nashville on September 6 as the marketing campaign peaks. Neither player is a heavy betting favorite for the Heisman Trophy, per Bet MGM, yet Ole Miss continues elevating their national profile.
12 Articles
12 Articles
“Trash”: Ole Miss Triggers LSU and 14 Other SEC Fanbases With Bold New Heisman Campaign at Las Vegas Sphere
Ole Miss Rebels took their Heisman push to a new level on August 30, putting quarterback Trinidad Chambliss and running back Kewan Lacy on the Las Vegas Sphere. The move came a week before the Rebels’ season opener against Louisville and drew an immediate reaction from rival fans. The campaign is built around the #H6I5MEN […] The post “Trash”: Ole Miss Triggers LSU and 14 Other SEC Fanbases With Bold New Heisman Campaign at Las Vegas Sphere appe…
The Oregonian
SEC stars get Heisman campaign promoted at Las Vegas Sphere
Trinidad Chambliss and Kewan Lacy are getting top-notch Heisman Trophy buzz before their season even starts.
Ole Miss takes Heisman campaign for Chambliss, Lacy to NYC, Las Vegas
Ole Miss is making one thing certain ahead of its 2026-27 season opener — the college football world better keep an eye out for quarterback Trinidad Chambliss and running back Kewan Lacy. The university’s athletics department launched a Heisman campaign for the two star athletes in July, promoting both Chambliss and Lacy as legitimate contenders […]
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