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How Bruno Mars Debuted One Of Music’s Most Creative Comeback Rollouts

Bruno Mars launched The Romantic with cinematic videos and global events, achieving his first Billboard Hot 100 No. 1 debut single, 'I Just Might,' since 2016.

  • A week ago, Bruno Mars released The Romantic on February 27 via Atlantic Records, with a music video for `Risk It All` arriving the same day.
  • Bruno Mars' first solo LP since 24K Magic in 2016 followed a low-drip social strategy, starting with a January 5, 2026 post saying `My album is done` and a February 16 tracklist reveal.
  • Directed by Mars and Daniel Ramos, the `Risk It All` video depicts Mars fronting a mariachi band, getting married, and a marriage montage, with the January `I Just Might` visuals described as personal and cinematic for awards-season positioning.
  • He teamed with TikTok and iHeartRadio for `Romantic Radio with Bruno Mars: An iHeartRadio Album Preview` on February 26, and supported by a three-day pop-up from February 27 to March 1, in Los Angeles.
  • Having performed at the 68th Grammy Awards weeks before release, the lead single `I Just Might` debuted at No. 1 on the Billboard Hot 100, marking his first-ever No. 1 debut, supported by a strong tour roster, including Anderson.Paak and Victoria Monét.
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19 Articles

Lean Left

The American singer released his fourth solo opus, ten years after the success of "24K Magic".

·Paris, France
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No risk too great, no way too far, even his life he would sacrifice: Bruno Mars presents himself as a lover from the picture book on his new album The Romantic. This fits his uncontroversial image.

·Frankfurt, Germany
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Lean Left

As if a flowerbed full of hand puppets sing sweet, timeless soul tunes: Ten years after his last solo album, US crooner Bruno Mars returns with »The Romantic«. Cute! Also: news from Mitski and Gorillaz.

·Germany
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Center

A Bruno Mars enthralled by love sings the nine songs of 'The Romantic', the American's new album that exhibits its Latin roots in some songs.

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Pitchfork broke the news in on Friday, February 27, 2026.
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