Stephen Curry Signs Endorsement Deal with Chinese Sportswear Brand Li-Ning
The deal expands Curry Brand globally and includes basketball, athleisure and golf products, with Curry able to sign male and female athletes.
- On Monday, Golden State Warriors star Stephen Curry signed a 10-year endorsement contract with Chinese company Li-Ning, ending a seven-month free agency period for the four-time NBA champion.
- Curry ended his sneaker free agency after his 2025 split with Under Armour, concluding a 12-year partnership that made him one of the brand's most prominent faces.
- ESPN characterized the partnership as a "landmark deal at Li-Ning that expands his Curry Brand venture globally," including basketball products, athleisure wear, a golf line, and athlete-signing rights.
- During his free agency, Curry tested shoes from various brands and auctioned his collection, raising $1.7 million for charity while joining a Li-Ning roster featuring Jimmy Butler and Dwyane Wade.
- Curry announced the partnership, stating he "couldn't be more proud to build a long-term vision with Li-Ning," as the company expects to unveil products in the coming months before the NBA season starts in October.
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After 13 years with Under Armour, Stephen Curry’s bold new partnership changes his entire brand strategy
CLEVELAND, Ohio — Golden State Warriors star Stephen Curry has officially entered a new chapter in his business career, announcing a long-term partnership with Chinese sportswear company Li-Ning that ends his high-profile sneaker free agency.
Stephen Curry Signs Deal With Controversial Chinese Apparel Company Li-Ning, Banned From U.S.
Getty Stephen Curry is moving forward with a controversial endorsement deal. The 38-year-old Golden State Warriors star player inked a contract with Li-Ning, the apparel company banned from the United States in 2022. The company faces accusations by the U.S. government and human rights groups of using forced labor. From the Pulitzer Center last summer: “Earlier this year, a major investigation by TBIJ, the New York Times and Der Spiegel connect…
Stephen Curry Signs 'Partnership of a Lifetime'
Stephen Curry's post-Under Armour future is now clear, and he's heading to China's Li-Ning. The Golden State Warriors star has signed a 10-year endorsement deal with the brand, ESPN reports, a move that will globalize his Curry Brand and cover basketball shoes, lifestyle apparel, a full golf line, and the...
NBA Star Stephen Curry Signs Endorsement Deal with Chinese Company
NBA star Stephen Curry of the Golden State Warriors has signed an endorsement deal with the Chinese company Li-Ning. The post NBA Star Stephen Curry Signs Endorsement Deal with Chinese Company Li-Ning appeared first on Breitbart.
Un nouvel équipementier chinois pour Stephen Curry et sa marque Curry Brand
Stephen Curry est le nouvel ambassadeur de Li Ning. Stephen Curry a un nouvel équipementier officialisé quelques mois après la fin de son partenariat avec Under Armour. Le quadruple champion NBA, double MVP et champion olympique a annoncé la signature d’un accord de long terme entre sa marque, Curry Brand, et le groupe sportif chinois Li-Ning. Le partenariat couvre le développement de produits performance multi-catégories, des initiatives autour…
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