Walgreens Is Pitching Advertisers a Data Clean Room

Walgreens Is Pitching Advertisers a Data Clean Room

The retailer is working with LiveRamp to create custom audiences.

LiveRamp and Walgreens Advertising Group Power Growth via Data Partnership

WAG advertisers can now accelerate audience creation, activation, and measurement with flexibility and speed LiveRamp, the leading data collaboration partner, announced it is powering Walgreens Advertising Group’s (WAG) clean room solution. The partnership enables WAG, the retail media division of Walgreens, to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. This …

Walgreens Advertising Group, LiveRamp form partnership

The partnership enables WAG, the retail media division of Walgreens, to increase access to its first-party data at speed, scale audience insights and offer more transparency and control to advertisers, the companies said.

Walgreens and LiveRamp partner to boost retail media performance

CHICAGO—Walgreens Advertising Group (WAG) is expanding its retail media capabilities through a new partnership with LiveRamp. This partnership enables brands to tap into Walgreens’ rich first-party data with greater flexibility and speed. LiveRamp’s clean room technology now powers WAG’s data collaboration platform, enhancing how advertisers create, activate, and measure audiences across the digital ecosystem.These enhancements bring a multitude…

Walgreens increases advertiser data access with new partnership

Walgreens is providing participants in its retail media network with faster, more transparent access to first-party data and analytics.