Walgreens Is Pitching Advertisers a Data Clean Room

Walgreens Is Pitching Advertisers a Data Clean Room

The retailer is working with LiveRamp to create custom audiences.

Walgreens and LiveRamp partner to boost retail media performance

CHICAGO—Walgreens Advertising Group (WAG) is expanding its retail media capabilities through a new partnership with LiveRamp. This partnership enables brands to tap into Walgreens’ rich first-party data with greater flexibility and speed. LiveRamp’s clean room technology now powers WAG’s data collaboration platform, enhancing how advertisers create, activate, and measure audiences across the digital ecosystem.These enhancements bring a multitude…

Walgreens increases advertiser data access with new partnership

Walgreens is providing participants in its retail media network with faster, more transparent access to first-party data and analytics.