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Major Rule Change for Wagamama Diners for First Time in 34 Years
The chain said the change follows a trial and guest feedback, with bookings available through its website, OpenTable and the Soul Club app.
- On Wednesday, Wagamama announced same-day bookings for parties of any size across all restaurants, ending the brand's famous walk-in-only approach established in 1992.
- Chief Marketing Officer Claire Farrant said the change follows a trial period and feedback, aligning with Wagamama's philosophy of good change to better serve guests.
- Guests can book via the Wagamama website, OpenTable, the Soul Club app, or phone; those booking by Thursday receive a complimentary glass of prosecco for visits through January 5.
- The festive set menu features the return of the cranberry katsu, with two courses priced at £23 or three courses at £28, available to book now.
- Ending 34 years of the brand's famous walk-in-only approach, Wagamama seeks to accommodate modern dining habits while preserving the communal bench experience that defines the brand.
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Wagamama Launches Same-Day Bookings Across UK Restaurants
Wagamama is making one of the biggest moves in its 34-year history by finally letting diners book a table ahead of time. Since launching in London back in 1992, the popular pan-Asian chain has stuck rigidly to a walk-in-only policy, with hungry guests queueing up outside for a spot along its signature communal benches. Now, […]
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