With latest investment, Vuori’s valuation hits $5.5B

Vuori, the Encinitas brand known for its super soft sweatpants, is now worth $5.5B

Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the growing company. The infusion of funds announced Friday was led by global growth investment firms General Atlantic and Stripes. The local brand has built a loyal following since its founding in 2015. Vuori is known for its luscious fabric and stylish cuts for sweatsuits, shorts and other apparel that can be worn from yoga cl…

With latest investment, Vuori’s valuation hits $5.5B

An $825 million infusion led by General Atlantic and Stripes will fortify the athleisure brand’s already formidable challenge to market leader Lululemon.

Vuori's 825 Million Dollar Investment Signals Major Growth in Athleisure Market

Investment Giants Back Premium Activewear Brand’s Global ExpansionIn a significant move that underscores the continuing strength of the premium athleisure market, California-based Vuori has secured an $825 million investment led by prominent growth equity firms General Atlantic and Stripes. The deal values the activewear company at an impressive $5.5 billion, marking a substantial milestone in its growth trajectory since SoftBank Vision Fund 2’s…

With latest investment, Vuori’s valuation hits $5.5B – RetailWit

An $825 million infusion led by General Atlantic and Stripes will fortify the athleisure brand’s already formidable challenge to market leader Lululemon.