Visa study finds AI shopping agents succeed only about 57% of the time

Does AI Truly Understand What Shoppers Want? Visa Put It To The Test.

The global digital payments firm developed a test called the Agentic Commerce Benchmark.

AI agents went shopping for TVs and laptops—and messed up nearly 50% of the time, study shows

In a first of its kind experiment, Gemini and Muse agents scored the highest when it come to carrying out tasks like buying a TV.

Visa’s AI Shopping Agents Failed in More Than Four in 10 Tests

Visa ran 15 shopping expeditions for each of 22 agents. Two tied for the top score at 82%, while an OpenAI agent scored 64%.

Visa study finds AI shopping agents succeed only about 57% of the time

Visa tested 22 AI agents buying a TV, laptop and hair appliance. The overall success rate was around 57%, with Google and Meta agents leading.