US EditionValve U-turns on Steam's AI disclosure policy for new games
15 Articles
15 Articles
Steam's New AI Policy Separates AI-Generated Content From 'AI Powered Tools' Used for 'Efficiency Gains'
Generative AI has become one of the messiest topics in modern game development discourse. Players demand transparency while studios keep pushing the tech’s usage throughout their pipeline. As the debate drags on, platforms have begun setting their own rules. In Valve’s case, it seems it has quietly updated Steam‘s generative AI disclosure policy. The changes now distinguish between AI-generated content that ships with a game and AI tools used du…
Valve Has 'Significantly' Rewritten Steam's Rules For How Developers Must Disclose AI Use
Valve has substantially overhauled its guidelines for how game developers must disclose the use of generative AI on Steam, making explicit that tools like code assistants and other development aids do not fall under the disclosure requirement. The updated rules clarify that Valve's focus is not on "efficiency gains through the use of AI-powered dev tools." Developers must still disclose two specific categories: AI used to generate in-game conten…
Valve’s position vis-à-vis artificial intelligence (IA) in video games has passed in a few years from open distrust to a certain left hand. Now, Steam’s proprietary video game platform on a world-renowned PC—retraces the shooting and developers will no longer have to declare any use of AI in their processes, but only those cases where technology generates content that reaches the player, either within the game itself or in its promotion. As Simo…
Valve continues to demand transparency in the use of AI, but with a focus on content generation in games. The use of Artificial Intelligence in video games remains a hot and sometimes confusing topic, especially when the exploration of these technologies encompasses both a practical side oriented towards the workflow during production, and compromises the artistic characteristics of the games in their final result.
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