Valve U-turns on Steam's AI disclosure policy for new games

Valve U-turns on Steam's AI disclosure policy for new games

Valve has loosened its requirements for AI disclosure for new games listed on Steam.

Valve Is Officially Going All-In on AI, and Steam’s New Rules Prove It

Valve has swiftly shifted Steam’s stance on artificial intelligence (AI), and the implications are big for both developers and players. By rewriting its generative rules, the company has drawn a clear line between AI-generated content and AI tools used behind the scenes. While the change may appear subtle on paper, it highlights a broader acceptance (from the company) of AI usage across the game development pipeline. It makes it clear that AI is…

Steam's New AI Policy Separates AI-Generated Content From 'AI Powered Tools' Used for 'Efficiency Gains'

Generative AI has become one of the messiest topics in modern game development discourse. Players demand transparency while studios keep pushing the tech’s usage throughout their pipeline. As the debate drags on, platforms have begun setting their own rules. In Valve’s case, it seems it has quietly updated Steam‘s generative AI disclosure policy. The changes now distinguish between AI-generated content that ships with a game and AI tools used du…

Valve Has 'Significantly' Rewritten Steam's Rules For How Developers Must Disclose AI Use

Valve has substantially overhauled its guidelines for how game developers must disclose the use of generative AI on Steam, making explicit that tools like code assistants and other development aids do not fall under the disclosure requirement. The updated rules clarify that Valve's focus is not on "efficiency gains through the use of AI-powered dev tools." Developers must still disclose two specific categories: AI used to generate in-game conten…