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Vail Resorts vows to upgrade experience

Summary by The Park Record
Vail Resorts has announced it will transform guest experiences with the Epic Experience, marking a new chapter after years building the Epic Pass model. The publicly traded company outlined five “experience pillars” defining the new company image: gear rentals, lessons, guest engagement, food and “investments in top talent.”  The changes will eventually roll out to all resorts, including Park City Mountain, but the exact timeline and just how th…

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The Park Record broke the news on Tuesday, July 21, 2026.
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