US EditionVail and Alterra Ski Resorts Face Consumer Class Action over Lift Ticket Prices
Plaintiffs allege Vail Resorts and Alterra raised ski pass prices 37%-40% over six seasons and suppressed competition through bundling and market control.
- On Monday, four skiers filed a federal class action lawsuit in the United States District Court against Vail Resorts and Alterra Mountain Company, accusing the ski giants of inflating pass prices and suppressing competition in violation of antitrust laws.
- Vail Resorts and Alterra allegedly use their market dominance to set single-day lift ticket prices above $300, coercing customers into purchasing expensive mega passes like the Epic Pass and Ikon Pass to avoid high daily costs.
- Epic Pass prices increased about 37% over six seasons while Ikon Pass prices rose about 40%. Vail Resorts CEO Robert Katz told investors that passholders make up about 75% of annual visitation, providing stability.
- Vail Resorts spokesperson Kelsey Pietranton stated the company believes these claims are without merit, noting the Epic Pass launched in 2008 to increase accessibility. Alterra declined to comment on the litigation.
- Law firm Berger Montague filed the lawsuit seeking damages for potentially millions of skiers, alleging violations of the federal Sherman Act and Colorado's Antitrust Act. This marks the first antitrust action brought against both companies.
46 Articles
46 Articles
Bennington Banner
Berger Montague Files First Antitrust Class Action Against Vail Resorts and Alterra Over Ski Pass Pricing
PHILADELPHIA, March 25, 2026 /PRNewswire/ -- Berger Montague, a leading national plaintiff law firm, along with co-counsel DiCello Levitt, and Salahi PC, have filed a federal antitrust class action on behalf of skiers and snowboarders nationwide against Vail Resorts, Inc.…
Lawsuit asserts duopoly runs up day ticket prices to boost season ski pass sales
A class action lawsuit filed in federal court this week claims that Vail Resorts and Alterra Mountain Co. — the two biggest ski companies in the U.S. — have unlawfully inflated pass prices and suppressed competition. The lawsuit filed in U.S. District Court in Denver on Monday was brought by four skiers — three from Colorado and one from Massachusetts — who claim that the two ski giants have coerced customers into buying expensive multi-resort m…
Class action lawsuit claims Alterra, Vail Resorts inflate pass prices to push skiers to mega passes
A class action lawsuit filed in federal court this week claims that Vail Resorts and Alterra Mountain Co. — the two biggest ski companies in the U.S. — have unlawfully inflated pass prices and suppressed competition. The lawsuit filed in U.S. District Court in Denver on Monday was brought by four skiers — three from Colorado and one from Massachusetts — who claim that the two ski giants have coerced customers into buying expensive multi-resort m…
Aspen Times
Class action lawsuit claims Vail Resorts, Alterra inflate pass prices to push skiers to mega passes
A class action lawsuit filed in federal court this week claims that Vail Resorts and Alterra Mountain Co. — the two biggest ski companies in the U.S. — have unlawfully inflated pass prices and suppressed...
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