Utz Brands focuses on its “Power 4” brands to meet strategic goals - Central Penn Business Journal

Central Penn Business Journal

Media Conglomerate: Gannett

Utz Brands focuses on its “Power 4” brands to meet strategic goals - Central Penn Business Journal

Utz Brands Inc. has reduced its debt and invested in its manufacturing and brand identity to meet its goal of four to five percent year-over-year growth. Howard Friedman, who took the helm of the more than 100-year-old company in December 2022, said, “Our opportunity over time is to bring our four core products into the Utz geography.” Utz is focused on its “Power 4” brands, Utz, Zapp’s, Boulder Canyon and ON THE BORDER, Friedman said from his o…