US EditionUtah Unveils Name and Logo for the 2034 Olympic and Paralympic Games
The statewide branding aims to unify all Utah communities for the 2034 Winter Games, with merchandise sales contributing about 5% of the event’s budget, organizers said.
- At a ceremony marking 3,000 days until the Games, the Organizing Committee for the 2034 Olympic and Paralympic Winter Games unveiled the official name Utah 2034 and a new stylized logo at Salt Lake City International Airport on Monday.
- Because the IOC now allows regionwide bids, organizers said dropping Salt Lake City and using Utah 2034 aims to make the Games feel statewide and more inclusive across 13 venues in five counties.
- The transitional logo has International Olympic Committee and U.S. Olympic and Paralympic Committee sign-off and organizers began selling Utah 2034 merchandise and installed a 12-foot airport sign Monday.
- Salt Lake City Mayor Erin Mendenhall said the city's exclusion `hurts` despite negotiating Salt Lake City’s inclusion in some logo uses months ago.
- So far, more than $200 million has been pledged toward the $4 billion price tag, and the Games will reuse most venues across 13 venues in five counties from Feb. 6-22.
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The president of the International Paralympic Committee, Andrew Parsons, is very optimistic 100 days from the Milan-Cortina Games in the winter of 2026.
Utah 2034 is the new branding for the Winter Olympics
The 2034 Organizing Committee on Monday — 3,000 days out from the 2034 Olympic and Paralympic Winter Games — announced Utah 2034 as the official brand name of the Games. The committee said the move is designed to embrace and unite communities across the entire state. Officials also announced a new “wordmark” for Utah 2034 and debuted a merchandising program. The Salt Lake City International Airport was the venue for both announcements. “From our…
Utah’s Olympics have a new name and logo. Not everyone’s cheering.
Most can agree the Salt Lake City-Utah Winter Games doesn't roll off the tongue. As of Monday, local Olympics organizers announced they have a new event name — one that doesn't include Salt Lake City — and can soon start selling branded gear.
Utah unveils name and logo for the 2034 Olympic and Paralympic Games
The return of the Olympics to Utah has a new name and new logo as the Games hit the momentous 3,000 day mark before the Beehive State once again welcomes the world.In a ceremony Monday at Salt Lake City International Airport, Utah 2034 was unveiled as the official name for the 2034 Olympic and Paralympic Games, which were awarded to the state last year.With the Utah 2034 branding, the entire state will be represented as hosts for the Games, as o…
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