US Open under the influence: content creators spark debate

US Open under the influence: Content creators spark debate | ABS-CBN Sports

The US Tennis Association doubled down this year on credentials awarded to content creators—reportedly handing out almost 100 after making 54 available in 2025

U.S. Open under the influence: content creators spark debate

Jessica Pegula is all in favour of bringing more fans into tennis, but the world number three said Wednesday it’s important to keep the focus on the game.

US Open under the influence: content creators spark debate

The US Tennis Association doubled down this year on credentials awarded to content creators -- reportedly handing out almost 100 after making 54 available in 2025 to amplify the tournament's presence on social media. The influencers focus not just on tennis, but on fashion, food and lifestyle topics that are now an inextricable part of the game. But the embrace of content creators sparked some backlash when the chair umpire of Naomi Osaka's firs…

Morgan Riddle Reacts to Influencer Controversy at US Open: ‘The State of the World’

Influencer Morgan Riddle reacted to the US Open seemingly being overrun more than ever by content creators and their cameras.  “I don’t think that’s isolated to the Open, necessarily,” Riddle, 29, exclusively told Us via her partnership with 7UP. “I think that’s just the state of the world in general right now … I don’t […]